Dasavatharam Box-Office Status and Public Talk–1st Week Update on Friday, the 20th:
If you are from Tollywood, you will know how starved we all are and were this summer for a blockbuster. More than chilled water i was thirsty for a blockbuster film which i can watch again and again (i saw OSO 4 times in the first week!). I had pinned my hopes on Dasavatharam (Dasa), but that too has disappointed me. Anyways, what a dasa-week its been! On 16th, Monday, after a discussion with my colleagues and friends i casually blogged about what the prevailing talk for Dasa is. Since then apart from being listed on top of google search the hits on this blog entry has run into thousands now! Lets not forget the interesting comments i’ve received on my review of Dasa and this box-office report. Synthesizing news and information from various sources, these are my observations at the end of week 1 of Dasa Let me now summarize the box-office status:
1. Dasa opened to Big (with a capital B) collections and mixed (online) reviews and public talk. This is typical for blockbuster films that release with high expecations–and this holds good for any film industry. However, much to the disadvantage of Dasa, the talk was poles apart ranging from rubbish to brilliant. Typically, blockbusters begin with mixed reviews and the talk stabilizes at one point and this common point is the bottom line that irrespective of the flaws the film entertains. This has not happened with Dasa. The public talk continues to be poles apart ranging from–’whad the heck is going on’ to the ’story is the work of a genious’.
2. It is also typical of blockbusters to garner HOUSE FULLS in spite of mixed reviews and this is exactly what is happening to Dasa. The first weekend saw extraordinary collections because multiplexes–in Chennai– were screening record shows. Single screens are also seeing packed houses. In the case of Tollywood, there is no other Telugu film worth the public’s ticket money and at this point Dasa is the best place to put that ticket money. There is tremendous curiosity around Kamal’s 10 different avatars and that is what is drawing the crowds. But once this curiosity dries up and when a better alternative movie shows up [possibly Rajni's Kuselan in Tamil and Kathanayakudu in Telugu] the collections are bound to fall for Dasa; primarily because the talk has not stabilized and continues to be poles apart.
3. Kamal fans are going overboard by educating those who didn’t like the film to realize the beauty of the film. To do this, they are talking about the Chaos theory and the butterfly effect—more than anything else, this has been the most interesting development over the week on par with the possibility that the UPA Govt. will fall apart. But the flip side to this is that, every film if closely looked at will reflect these theories. Film makers must know this mantra—blockbusters are meant to entertain only–whether it is Pirates, Indian, Khushi, or Indra. If the entertainment is done well then the educating part will work well (eg- Shankar’s Bharateeyudu, Okke Okkadu). To make movies that reflect on predestiny versus coincidence or butterfuly effect the treatment has to be different. And if that is done well, then even such (most probably small) movies will go on to be blockbusters.
4. Do not believe the numbers that are published by our producers or distributers—none of them represent the true picture. The public knows when a movie is a hit and when it is not. Every blockbuster release, in this day and age of aggressive movie promotions, corporate sponsorships, and other marketing blitz stunts can easily generate large collections as long as the film is reasonable enough and has a big star and huge hype. The real test is after the first two weeks. For example, Pawan Kalyan’s Jalsa opened to tremendous collections and then sank after a few weeks. Lets take the most recent RGV’s Sarkar Raj–hype, great star cast, some glowing reviews, a blog by RGV defending and justifying the film, great collections the first week and now…the film has sank at the ticket window. what does this mean? are really collections, half of which are fabricated by fans and prodcuers, the barometer to decide the verdict? Ultimately, what counts is the run of the film and the perception of the movie in the minds of the public. This test will work for every hit film in the past. Test and try. The producers know or have a gut feeling about their film and thats why it is released in so many theaters so that as much money is made in the first few days to save themselves from getting to the streets.
The bottom line for Dasa: End of the week 1, the film is doing very well at the ticket window and surely the film is not an utter flop. The public talk, however, even as latest as Thursday evening continues to range from negative to mixed. With such talk, it is virtually impossible for the film to attain a blockbuster hit status. I am positive this weekend also will be good, and it will be interesting to see how the film fares in the days to come. The ultimate blockbuster test is to see how a film fares when there is competition around.
Also see: Indiatimes reports: Dasavatharam Sinking at the Box Office. In fact, this report is even more brutal than mine. http://broadband.indiatimes.com/Movies/Dasavatharam_sinking_at_box_office/videoshow/3135534.cms
Wednesday Updates:
Sify.com published its Chennai Box Office Report. Of course, Dasavatharam is number 1, but it stated that the producer got special permission to screen 5 shows per day that gave the film unprecedented collections. No doubt, the trend now is to screen as many shows as possible in the first few days to get back as much money as we can. This is an indication that the producer is nervous. Please do not believe the numbers that our producers or distributors publish—they are all fake and do not in anyway give the true picture. In my opinion, there is no element of truth about the cost of production or revenue. Blockbuster movie releases often fizzle out after the first week or two—depending on the star’s box-office power and other big movies in the vicinity (eg-Sivaji and Jalsa). Om Shanthi Om is one blockbuster in the recent past that sustained blockbuster collections due to positive word of mouth.
Kamal and KSR are in Hyderabad promoting [read justifying] the film. Another clear sign that the film makers are aware of the negative word of mouth.
Lets wait and see how the film fares in the days to come.
Box Office Status on Tuesday in Hyderabad:
-PVR, ADLABS, Prasadz will all run to housefulls today. The shows for tomorrow at most of these multiplexes are available. The advance booking at single screen theaters (based on Easy Movies Theaters) is not too hot either. This trend suggests that while the advance booking is not ‘hot’, the shows are filling up fast on a day-to-day basis. This is not good news for a big-budget film. Those who are seeing the film are those who are curious about it or are fans of Kamal, but many of those who were waiting for the reviews and public talk are being cautious about going to the film. However, with no major film in sight Dasa might get some good returns. The film opened to record collections, but heavy negative word of mouth is affecting the film.
Update on Monday:
You had to be here to believe it…everywhere you go it was only about Dasavatharam (Dasa from now on) on Friday in Hyderabad. At prasadz, Easy Movies office, and it was the topic for discussion in my office from office boy to faculty. I had tickets for the 7:15pm show at Prasadz on Friday and the first review i read was around 2 on rediff.com that said Dasa was spectacular! then sify.com said it was average and mediocre. then i read the user comments, which clearly echoed what the aam janata* is thinking—the movie is a mess! check my review to get the full scoop on it.
As expected, the film began picking up negative talk all over hyderabad. On Saturday, tickets were available without competition at Shanthi theater.
The film will be running to Housefulls today at PVR, Prasadz, and ADLABS, but tickets are available from Tuesday. Surely, the housefulls on Monday is the spill over from those who couldn’t get tickets in the weekend. The single screens, tickets are available without much competition. ofcourse, the litmus test for the box office success of a film is at the single screens, not multiplexes.
On Monday, the unanimous public talk for Dasa is: confusing, no story, too many characters, no clarify etc. In Hyderabad, the film will definitely take a beating at the box office in the days to come.
* i had earlier writen junta, which was corrected by a reader of this blog. thanks Indian.