Mr. Inkenti’s Weblog

The much awaited trailer of, what is touted to be the biggest blockbuster release of bollywood in 2008, Singh is King, is out on the Tube! The film carries the ‘Blockbuster’ tag even before its release because it stars Akshay Kumar who have four back-to-back hit (read high revenue generating) films in 2007. This coupled with the presence of “King” in the title is adding to the hype. In fact, Singh is King is expected to be 2008’s Om Shanthi Om.

The trailer announces that Singh is King comes from the makers who have four box-office successes in the form of No Entry, Waqt, Nameste London, Welcome. These films are not from the same team of Singh is King–Akshay Kumar, Vipul Amritlal Shah (producer), Anees Bazmee (director)—but each film has one of the above names associated with it. Being boastful is acceptable, but this is misleading.

Nothing about the film is revealed in this 55 second trailer, which only shows Akshay Kumar taking stage with a turban, a mean-trip beard, and sunglasses. Apparently, we have never seen him before like this. The trailer also declares Akshay Kumar as ‘King of Bollywood’. Now, this is funny to me. Does someone become King of Bollywood over one year of officially making it to the A-list? True, his movies have generated good revenue, but 2 out of the 4 were multi-starers. Moreover, it takes much more to be the ‘King’.

Over all, the trailer does not live up to the hype or at least it does not manage to create a new wave of curiosity or hysteria (unlike RGV’s Sarkar Raj teaser). The trailer does not serve the purpose of communicating with the audience as to what the film is about; it merely boasts of the team’s previous hits.

The film is presented by Adlabs for Blockbuster Movie Entertainers. Produced by Vipul Amritlal Shah, and directed by Anees Bazmee. Coming in August 2008, Singh is King is expected to register a blockbuster opening and ‘RULE’ the box-office on its first weekend. Released Worldwide by I Indian Films.